Day care in the chicago, IL downtown area Assignment

Day care in the chicago, IL downtown area - Assignment Example Globalization on different parts of the continent has made it difficult for parents to provide for and at the same time care for their children. This is caused by the changes in the economy amongst other factors that influences a parents’ ability to stay at home and take care of the children. This is a big problem as several reported cases on burnt or burgled homes; always involve young children left at home alone by their parents. Chicago, IL Downtown Area is famous for daycare services because of its diverse population. A daycare service center in Chicago, IL Downtown Area will be of great significance to working parents and single parents as it will provide them with an opportunity to live their children under the care of trained individuals and safe environments. Situational Analysis The situational analysis of the daycare in the Chicago, IL Downtown Area refers to the general position at which the day care is operating. The situational analysis of the daycare in Chicago i s also the SWOT analysis of the daycare. The daycare in Chicago stands to benefit from numerous opportunities available in the city like the loans and other credit for commencing the business offered to small businesses by various workshops in Chicago. However, policies and procedures in the Chicago, IL Downtown Area might pose a challenge for the daycare because of the time and resources that will be used in registering the daycare and making it formal(Connell 202). The weaknesses that the daycare in IL Downtown Area will be experiencing are that it may be able to provide individualized attention for each individual child brought in their care. Secondly, is that it may not accrue much profits when it decides to refuse to take ill children inside their premises. The threats of the daycare in the Chicago, IL Downtown Area is that it will expose children brought inside the premises to various diseases because of the many children who will be attending the facility and they might be he ld accountable for the spread of diseases or sicknesses amongst the toddlers (Hershfield 49). Market Summary The demand for services in the Chicago, IL Downtown Area is increasing by the day as most parents and single parents find themselves committed to other productive and non-productive activities like taking nightshift employment or going out on a night dinner. The market is flooded by several daycare services and each are coming with strategies to outdo each other in the market. In addition, to the targeted single and working parents, daycares in Chicago, IL Downtown area also targets the non-working rich parents and sick parents. These types of individuals always lead a lavished lifestyle and at times are uncomfortable with the responsibilities of looking after their young ones. Sick parents are not always in positions to take good care of their young ones since their sickness drains off their energy. This is disturbing as they find it challenging to monitor their selves whils t at the same time looking after their babies (Hershfield 50). Market Demographics Market demographic factors involves factors like age, sex, economic status level of education, income amongst other factors influencing the choice of a consumer in purchasing. Market demographics will be of significance to the daycare in Chicago, IL Downtown Area as it assists in identifying targeted audiences. This is resourceful as the company is able make a prediction using the demographics available to set up a center that will serve the needs of the existing population in the area. The composition of population will also assist in obtaining data used by the company to relocate resourceful information by the daycare on the